7 steps to get your fashion brand into major retail stores
1) Test to see If your product concept is interesting for customers through popup shops, street vending, and selling online.
2) A collection is defined by the items that a designer puts together for each season.
3) A line sheet is a sales tool that includes your product images, descriptions, color & size options, and wholesale /suggested prices .
4) Create a look book to tell the story of your brand and collection. You will also need a website, and a small bio about your brand.
5) Most brands get buyer contact information from showing at a trade show
6) If a buyer is interested, they will follow up with questions about the product line, pricing, styles ,colors, etc.
7) If the buyer is ready to move forward, they will create and send you a purchase order with a request for products and outline the agreed upon terms.